Today’s buyer is more educated and diverse in design preferences than in past years. After many discussions with buyers, open house attendees, and agents providing feedback on our listings, we have concluded that the "HGTV buyer" is real and has higher expectations. What does that mean to you as a seller? It means that your listed property is being evaluated alongside shows like Flip or Flop, Fixer Upper, and Designed to Sell, and it should hit the mark with updated designs to command the highest and best offer.
What updated design trends resonate with buyers? We see a mix of styles, and every buyer has a unique perception of what works. To appeal to prospective buyers, a seller must understand their location and what is expected for a home in that specific neighborhood. If you live near a lake or beach, bring those cool blue and white tones into your decor. If you live near the desert, bring the warmth of creams and sunset hues inside. If you live near the mountains, bring earthy green foliage and rich brown accents indoors. In other words, you are not just selling the interior of your home, but its exterior and setting as well.
You have likely heard the real estate adage: "location, location, location." It holds. But what if your home is not in the most sought-after location for today's buyers? That is when curb appeal and strategic updates become essential! Consider fresh paint (inside and out), new carpeting, professionally cleaned tile and grout (unless flooring requires replacement), and newly landscaped front and back yards—fresh bark is always a plus. However, before making decisions on preparing your home for the market, consult with Stacie Dias or your local REALTOR®, as we know precisely what local buyers desire. Strategic updates make all the difference!
Beyond understanding your location, interior updates, and curb appeal, how you price your property is a critical decision. Even with ideal staging and preparation, a home's price requires accurate valuation. The value a buyer places on a home is benchmarked against its list price. If a buyer feels the price does not align with their perceived value, they will refrain from submitting an offer or bid below the asking price. Pricing your home correctly from its very first day on the market is key to driving multiple offers. Ultimately, buyers evaluate list price (their budget), location, and overall quality—including maintenance and modern updates.
